Könyv Public Relations Research Ansgar Zerfaß

Public Relations Research

European and International Perspectives and Innovations

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
18 924 Ft
This volume is a major contribution to the transnational debate on public relations research and com...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2008
oldal
449
EAN
9783531156026
ISBN
3531156020
Enbook ID
01553094
Súly
863
Méretek
170 x 244 x 28

Teljes leírás

This volume is a major contribution to the transnational debate on public relations research and communication management. It presents dominant concepts and research findingsfrom the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This book honours Günter Bentele, one of the leading minds of public relations research, while also providing academics, students and communication managers insights into effective public relations practice based on emperical evidence.

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