Public Relations Science Management

Name: Public Relations Science Management
Brand: LAP Lambert Academic Publishing
SKU: 9783659823176
Price: 30309 HUF
Availability: InStock

Szerző: Muhammad Hussein Noure Elahi

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

30 309 Ft

Forward: Public relations science is a strategic conversation. As you might imagine, it is an epheme...

Információk a könyvről

Szerző

Muhammad Hussein Noure Elahi

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

460

EAN

9783659823176

Enbook ID

02941116

Kiadó

LAP Lambert Academic Publishing

Súly

703

Méretek

150 x 220 x 29

Teljes leírás

Forward: Public relations science is a strategic conversation. As you might imagine, it is an ephemeral and wide-ranging field, often misperceived, and because of the lack of message control inherent in public relations, it is difficult to master. Public relations science is even difficult to define. Is it spin or truth telling? Either way, the public relations function is prevalent and growing; the fragmentation of media and growth of multiple message sources means that public relations is on the ascent while traditional forms of mass communication (such as newspapers) are on the decline. You can find public relations in virtually every industry, government, and nonprofit organization. Its broad scope makes it impossible to understand without some attention to the taxonomy of this diverse and dynamic profession. Learning the lexicon of public relations will help you master the discipline and help your study move quicker in subsequent reading. Studying this unique book is inevitably recommended for all managers, professors, journalists, conversationalists, mass media insiders, students and organizations.

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Public Relations Science Management

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