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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 9780761948568
Price: 48107 HUF
Availability: InStock

A Managerial Perspective

Szerző: Danny Moss, Barbara DeSanto

Nyelv:

Kötés: Kemény kötésű

Kiadó: SAGE Publications Inc

Elérhetőség: Beszállítói készleten

Küldés 14-20 napon belül

48 107 Ft

Taking a managerial perspective, this book explores public relations and its role in the wider organ...

Információk a könyvről

Szerző

Danny Moss, Barbara DeSanto

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2011

oldal

512

EAN

9780761948568

ISBN

0761948562

Enbook ID

04685382

Kiadó

SAGE Publications Inc

Súly

1050

Méretek

186 x 232 x 33

Teljes leírás

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.