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Könyv Python for Marketing Research and Analytics Elea McDonnell Feit

Python for Marketing Research and Analytics

Szerző: Elea McDonnell Feit, Chris Chapman
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer Nature Switzerland AG
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
22 676 Ft
This book provides an introduction to quantitative marketing with Python. The book presents a hands-...

Információk a könyvről

Szerző
Elea McDonnell Feit, Chris Chapman
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2021
oldal
272
EAN
9783030497224
ISBN
3030497224
Enbook ID
37363291
Kiadó
Springer Nature Switzerland AG
Súly
705
Méretek
210 x 279 x 16

Teljes leírás

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

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