Könyv Qualitative Methods in Management Research Evert Gummerson

Qualitative Methods in Management Research

Szerző: Evert Gummerson
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
39 730 Ft
'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly co...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1999
oldal
264
EAN
9780761920144
ISBN
0761920145
Enbook ID
04156414
Súly
374
Méretek
141 x 217 x 17

Teljes leírás

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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