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Könyv Ramping Your Brand James F. Richardson PhD

Ramping Your Brand

How to Ride the Killer CPG Growth Curve

Szerző: James F. Richardson PhD
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PGS Press
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
5 070 Ft
Do you want exponential growth?In this book, Dr. Richardson outlines a 4-Part approach to thinking s...

Információk a könyvről

Szerző
James F. Richardson PhD
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2025
oldal
262
EAN
9781733444644
ISBN
1733444645
Enbook ID
50428058
Kiadó
PGS Press
Súly
356
Méretek
152 x 229 x 14

Teljes leírás

Do you want exponential growth?

In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.

  • Part 1. Designing to Command a Premium
    This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
  • Part 2. Managing A Small Experiment
    Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
  • Part 3. Fine Tuning the Conversion Playbook
    Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth.
  • Part 4. Accelerating to Scale
    There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

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