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Könyv Ranked Kunal Jha

Ranked

Google Algorithm Updates Explained for Managers and MBA Students

Szerző: Kunal Jha
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Independently published
Elérhetőség: Várható készletfeltöltés
Küldés 08. 11. 2026
7 231 Ft
Your traffic just dropped. Was it Google, or was it you?Every few months Google changes how it ranks...

Információk a könyvről

Szerző
Kunal Jha
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2026
oldal
128
EAN
9798166605221
Enbook ID
54397069
Kiadó
Independently published
Súly
317
Méretek
216 x 280 x 7

Teljes leírás

Your traffic just dropped. Was it Google, or was it you?

Every few months Google changes how it ranks the web, and some businesses lose a large share of their search traffic almost overnight. Ranked teaches managers and MBA students to treat these moments like any other platform risk: understand what changed, spot the signs in your own data, and know exactly what to do next.

This book walks through every major Google algorithm update from Panda in 2011 to the spam updates of 2026, covering the full 130-entry timeline. For each one you get a plain-language explanation of how it works, the symptoms that show it has hit you, and a practical recovery plan.

Inside you will find:

  • Every major update explained: Panda, Penguin, Hummingbird, RankBrain, BERT, Helpful Content, core and spam updates, and the rise of AI Overviews
  • Symptoms and detection: how to tell a Google update from a bug, a seasonal dip or a competitor
  • Step-by-step recovery playbooks and technical audit checklists
  • Charts, data tables, mini-cases and discussion questions for classroom use
  • Financial models that put a number on search risk
  • A one-page update response protocol you can use on Monday morning
Who it is for: MBA and marketing students, digital marketers, founders, and leaders whose revenue depends on organic search. No technical background is needed.

About the author: Prof. Kunal Jha is an Assistant Professor of Digital Marketing at the New Delhi Institute of Management with more than ten years of experience. He is known for explaining complex topics in plain, practical language.