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Könyv Reframing China Shaoyu Yuan

Reframing China

TikTok, Soft Power, and the Battle for Global Narratives

Szerző: Shaoyu Yuan
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer, Berlin
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
16 828 Ft
This book explores China s growing use of digital platforms as instruments of soft power, with a par...

Információk a könyvről

Szerző
Shaoyu Yuan
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2026
oldal
103
EAN
9783032116857
Enbook ID
49854816
Kiadó
Springer, Berlin
Súly
304
Méretek
148 x 210

Teljes leírás

This book explores China s growing use of digital platforms as instruments of soft power, with a particular focus on the strategic deployment of TikTok in shaping global narratives. At the intersection of international relations, media studies, and Chinese foreign policy, the project offers a timely and empirically grounded investigation into how the People s Republic of China is leveraging platform infrastructure and algorithmic design to influence foreign audiences, especially those in the West.   What makes this project distinctive is its dual focus on theoretical innovation and empirical depth. It advances existing scholarship by reconceptualizing digital platforms not merely as neutral technologies, but as strategic tools of statecraft capable of advancing soft power objectives. Drawing on original cross-platform comparison, it combines content analysis with AI-assisted sentiment analysis to reveal where, how, and why China-related narratives gain traction, particularly among Western audiences.

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