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Relationship Marketing Management

Name: Relationship Marketing Management
Brand: Cengage Learning EMEA
SKU: 9781861529312
Price: 33681 HUF
Availability: InStock

Szerző: Ed Little

Nyelv:

Kötés: Puha kötésű

Kiadó: Cengage Learning EMEA

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

33 681 Ft

Relationship Marketing is growing in popularity as a significant component of Services Marketing cou...

Információk a könyvről

Szerző

Ed Little

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2003

oldal

236

EAN

9781861529312

ISBN

1861529317

Enbook ID

04306608

Kiadó

Cengage Learning EMEA

Súly

502

Méretek

189 x 245 x 16

Teljes leírás

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.