Renegade Marketing

Name: Renegade Marketing
Brand: Cmo Huddles
SKU: 9781737212546
Price: 7475 HUF
Availability: InStock

12 Steps to Building Unbeatable B2B Brands

Szerző: Drew Neisser, Brent Adamson

Nyelv:

Kötés: Kemény kötésű

Kiadó: Cmo Huddles

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

7 475 Ft

Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on...

Információk a könyvről

Szerző

Drew Neisser, Brent Adamson

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2021

oldal

188

EAN

9781737212546

ISBN

1737212544

Enbook ID

38577935

Kiadó

Cmo Huddles

Súly

422

Méretek

152 x 229 x 13

Teljes leírás

Marketing has become ridiculously complicated, but yours doesn't have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

Walk through a highly refined discovery process that culminates in finding your brand's purpose
Define your company's purpose in eight words or fewer
Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
Assemble effective marketing plans that engage employees, inspire customers, and attract new business
Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

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Renegade Marketing

12 Steps to Building Unbeatable B2B Brands

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták