Könyv Reset James Rubin

Reset

Business and Society in the New Social Landscape

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 9-13 napon belül
9 122 Ft
As consumers, our access to - and appetite for - information about what and how we buy continues to...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2018
oldal
272
EAN
9780231178242
ISBN
0231178247
Enbook ID
16233620
Súly
440
Méretek
224 x 151 x 25

Teljes leírás

As consumers, our access to - and appetite for - information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind "socially responsible" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices.

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