Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Szerző: Sami Finne, Hanna Sivonen

Nyelv:

Kötés: Kemény kötésű

Kiadó: Kogan Page Ltd

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

16 234 Ft

The internationalization and consolidation of retailing is turning the traditional retail industry o...

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Szerző

Sami Finne, Hanna Sivonen

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2008

oldal

384

EAN

9780749454562

ISBN

0749454563

Enbook ID

04675232

Kiadó

Kogan Page Ltd

Súly

758

Méretek

169 x 245 x 33

Teljes leírás

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.

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Retail Value Chain

How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

Információk a könyvről

Teljes leírás

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