Könyv Revenue Management in Manufacturing Danilo Zatta

Revenue Management in Manufacturing

State of the Art, Application and Profit Impact in the Process Industry

Szerző: Danilo Zatta
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
51 270 Ft
This book focuses on the application of revenue management in the manufacturing industry. Though pre...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
129
EAN
9783319807591
ISBN
9783319807591
Enbook ID
19703518
Súly
2409
Méretek
155 x 235 x 9

Teljes leírás

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

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