Routledge Companion to Arts Marketing

Name: Routledge Companion to Arts Marketing
Brand: Taylor & Francis Ltd
SKU: 9781138385740
Price: 27622 HUF
Availability: InStock

Szerző: Boram Lee, Adelina Broadbridge

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Kötés: Puha kötésű

Kiadó: Taylor & Francis Ltd

Elérhetőség: 50 % esély

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The relationship between the arts and marketing has been growing ever more complex, as the prolifera...

Információk a könyvről

Szerző

Boram Lee, Adelina Broadbridge

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

416

EAN

9781138385740

ISBN

9781138385740

Enbook ID

19767533

Kiadó

Taylor & Francis Ltd

Súly

876

Méretek

248 x 175 x 22

Teljes leírás

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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