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Könyv Sales, Marketing and Continous Improvement - Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty Daniel M. Stowell

Sales, Marketing and Continous Improvement - Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

Szerző: Daniel M. Stowell
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
16 742 Ft
Make the most of sales and marketing Those who have direct responsibility for sales and marketing or...

Információk a könyvről

Szerző
Daniel M. Stowell
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1997
oldal
306
EAN
9780787908577
ISBN
0787908576
Enbook ID
04919882
Kiadó
John Wiley & Sons Inc
Súly
640
Méretek
156 x 227 x 30

Teljes leírás

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book. - Bernard F. Sergesketter, vice president (retired), AT&T Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits.Based on studies in more than sixty companies - many of them winners of the prestigious Malcolm Baldridge National Quality Award - this resource spotlights six reliable, results-generating improvement techniques, and shows how to deploy them successfully in the sales and marketing departments of any organization. The author describes each winning practice in detail, explains how each applies to sales and marketing, and provides illuminating examples of how Texas Instruments, Federal Express, Xerox and many other equally successful but less well known companies have applied the six practices in their organizations. Includes practical guidance for avoiding common pitfalls, along with an action plan for implementation.

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