Menu
Rendelés állapotának ellenőrzése
Kapcsolat
Könyv Schweppes - how the beverage brand affects UK's consumer behaviour Benjamin Buchwald

Schweppes - how the beverage brand affects UK's consumer behaviour

Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix

Szerző: Benjamin Buchwald
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Grin Verlag
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
6 590 Ft
Document from the year 2011 in the subject Business economics - Marketing, Corporate Communication,...

Információk a könyvről

Szerző
Benjamin Buchwald
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
20
EAN
9783640946136
ISBN
3640946138
Enbook ID
01647029
Kiadó
Grin Verlag
Súly
59
Méretek
148 x 210 x 3

Teljes leírás

Document from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, Anglia Ruskin University (Ashcroft International Business School Cambridge), language: English, abstract: Sch - are you familiar with that sound? It is the sparkling bubbles coming out of a bottle when you open it. But you knew that before, didn t you? And, be honest, right now you have an image of aspecial bottle in your head: A bottle labelled Schweppes . Isn t it amazing what just three letters can do with our mind? But this is no coincidence. This is the successful influence on the consumer by themarketing department of Schweppes, creating brand recognition.Schweppes-brand soft drink products are manufactured by different companies all around the world. These are for example the Dr Pepper Snapple Group in the US (Dr Pepper Snapple Group, 2010), theKrombacher brewery in Germany (Krombacher Brauerei, 2009) and the Coca Cola Company in the United Kingdom (Coca Cola, 2010). All these bottlers are interested in distributing beverages on high sales to make profit. By using the license of a well-known brand it is much easier for marketers to influence consumer behaviour and to achieve these goals.Applying consumer behaviour theory, this essay will analyse the marketing activities of Schweppes in the UK and their effect on the consumer decision process. Regarding one after another themarketing mix elements based on McCarthy (1960, in: Winkelmann 2010, p. 43) it will result in explaining how the brand manages to be successful in catching consumers attention and motivate them to buy Schweppes products.

Érdekelheti

A Familiar Dialogue Between Eve And Mary: Concerning The Free Pardon Of Sins, Through The Precious Blood Of Jesus Christ (1757)

M. Lewis
7 716 Ft

Penguin's Loud World

11 142 Ft

Undistracted

Bob Goff
6 415 Ft

Myths and Traditions of the Crow Indians

Robert H. Lowie
6 677 Ft

Ancient Britain: The Cradle of Civilization

George H. Cooper
18 141 Ft

Velveteen Rabbit

MARGERY WILLIAMS
2 667 Ft

Agnes Grey

Anne Brontë
8 631 Ft

Second Chance

Willie Fields
2 754 Ft

Sam Shepard and the Aesthetics of Performance

Emma Creedon
16 099 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

de la Confection Des Moignons, Et de Quelques Moignons En Particulier, Poignet, Coude, Jambe

FARABEUF-L
5 555 Ft

La casa degli inganni

Peter de Jonge
4 621 Ft

Alb - Am

Hilmar Schmuck
60 736 Ft

Vicious - Ádáz

L.J. Shen
4 146 Ft

EL PRINCEP DE SIDDHARTA-LA FUGA DE PALAU

Ubach Dorca
7 293 Ft

Praxis der Wirtschaftspsychologie

Torsten Brandenburg
9 128 Ft

Orientaciones

Odysseas Elytes
7 348 Ft

Catalogue de tableaux nciens des collections de Monseigneur le Prince Napoléon

5 555 Ft

L?IRRAZIONALE IL LAVORO L?AMORE

Rensi
7 610 Ft

Tagebuch einer Chaos - Regierung Band 8

Friedrich Moser
5 601 Ft