Könyv Search Engine Optimization Andreas Veglis

Search Engine Optimization

Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: MDPI AG
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
14 220 Ft
This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It i...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2021
oldal
102
EAN
9783039368181
ISBN
3039368184
Enbook ID
35406494
Kiadó
Súly
426
Méretek
170 x 244 x 11

Teljes leírás

This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

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