Könyv Sensory Evaluation Practices Herbert Stone

Sensory Evaluation Practices

Szerző: Herbert Stone
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Kiadói készleten rendelésre
Küldés 28-34 napon belül
34 689 Ft
Understanding what the consumer wants and will accept are two of the most significant hurdles faced...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2012
oldal
446
EAN
9780123820860
ISBN
0123820863
Enbook ID
01205654
Súly
876
Méretek
197 x 242 x 27

Teljes leírás

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. * Emphasizes the importance of a

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