Könyv Service Brand Equity Narumon Kimpakorn

Service Brand Equity

The Linkage Between Internal and External Branding

Nyelv: Angol
Kötés: Puha kötésű
Kiadó: VDM Verlag
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
25 622 Ft
The purpose of this study is to construct an employer brand equity framework and to demonstrate the...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2011
oldal
168
EAN
9783639319224
ISBN
3639319222
Enbook ID
06838753
Kiadó
Súly
274
Méretek
171 x 231 x 11

Teljes leírás

The purpose of this study is to construct an employer brand equity framework and to demonstrate the relationship between employer brand equity to customer based brand equity in luxury hotels. While the employee is core to service brand equity theories, little is known about what characterizes an effective employee. This study attempts to uncover this unknown. Finding endorse the importance of espousing a vision containing reference to employee brand equity and customer based brand equity.

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