Service quality and customer satisfaction

Name: Service quality and customer satisfaction
Brand: LAP Lambert Academic Publishing
SKU: 9783659861178
Price: 18920 HUF
Availability: InStock

An insight into surviving a competitive South African private education industry

Szerző: Tarisai Fritz Rukuni

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

18 920 Ft

In recent years, major cities in South Africa (i.e., Cape Town, Durban, Johannesburg, and Pretoria)...

Információk a könyvről

Szerző

Tarisai Fritz Rukuni

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

120

EAN

9783659861178

Enbook ID

02984793

Kiadó

LAP Lambert Academic Publishing

Súly

197

Méretek

150 x 220 x 7

Teljes leírás

In recent years, major cities in South Africa (i.e., Cape Town, Durban, Johannesburg, and Pretoria) have experienced a mushrooming of private Technical and Vocational Education Training (TVET / FET) colleges. Clearly, the increasing number of private institutions has resulted in growing competition in the sector. Escalating competitive pressure, therefore, means that there is need for these institutions to find new ways of achieving competitive advantage. Marketing specialists agree that an effective strategy for a business to maintain competitive advantage in a highly competitive market depends on two factors. Firstly, the business needs to develop an understanding of customers' opinions on service quality, and secondly, applying such knowledge to create efficient services delivery systems for maximising consumer satisfaction. It is against this background that the purpose of this study was twofold: (a) assessing FET / TVET students' perceptions of service quality, and (b) investigating how the Servqual attributes influence satisfaction. Contributions and implications of this study are also given to assist private education institutions management to improve their services.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Service quality and customer satisfaction

An insight into surviving a competitive South African private education industry

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták