Könyv Service Users as Sources for Innovation Florian Skiba

Service Users as Sources for Innovation

An Empirical Study in the German Services Industry

Szerző: Florian Skiba
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Books on Demand
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
23 532 Ft
Users are considered as important source for new service ideas and, therefore, as a vital impetus to...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
446
EAN
9783842326095
ISBN
3842326092
Enbook ID
01808049
Súly
789
Méretek
189 x 246 x 23

Teljes leírás

Users are considered as important source for new service ideas and, therefore, as a vital impetus to the creation of innovative new services.Yet, little is known about how service companies manage user integration in the early stages of service development and which types of user qualify as source of service innovation.In this work we widen the knowledge base practitioners and scientists can build on when exploring which service users to integrate and how to increase the likelihood of generating attractive new service ideas. Based on empirical data from two complementary large scale surveys, we provide valuable new insights into the industrial practice of user integration in the German services industry and analyze the independent development contributions of Internet service users.

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