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Könyv Servitization Strategy Kawal Kapoor

Servitization Strategy

Szerző: Kawal Kapoor, Ali Ziaee Bigdeli
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer Nature Switzerland
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
13 925 Ft
Competing through advanced services involves offering products-as-a-service, delivering outcomes for...

Információk a könyvről

Szerző
Kawal Kapoor, Ali Ziaee Bigdeli
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
264
EAN
9783031454288
ISBN
3031454286
Enbook ID
44668932
Kiadó
Springer Nature Switzerland
Súly
406
Méretek
155 x 235 x 15

Teljes leírás

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

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