Silent Selling

Name: Silent Selling
Brand: Bloomsbury Publishing
SKU: 9781501368035
Price: 43473 HUF
Availability: InStock

Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

Szerző: Bell, Judy (Energetic Retail, USA)

Nyelv:

Kötés: Puha kötésű

Kiadó: Bloomsbury Publishing

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

43 473 Ft

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies...

Információk a könyvről

Szerző

Bell, Judy (Energetic Retail, USA)

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2022

EAN

9781501368035

ISBN

1501368036

Enbook ID

38462660

Kiadó

Bloomsbury Publishing

Súly

1584

Méretek

284 x 215 x 23

Teljes leírás

Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry. They will study global events and innovations with current multimedia resources in neuroscience and business, hand-picked by author Judy Bell. Her pioneering work with color palettes and her look-compare-innovate process will pave the way to sales-driving strategies. Students will be equipped to face the future with real world wisdom from industry leaders, and will be encouraged to create their own signature style.

New to This Edition
-The book opens with wisdom from philosophers like Aristotle and psychologists like Eric Fromm along with four Creative Wizards, active in the retail design industry today, offering guidance and inspiration.
-Two new features: Neuroscience Pop-Ups! explore the science behind visual merchandising and Designers' Pet Peeves examine common pitfalls in display designs.
-Twelve new or revised international Design Gallery showcases, Shoptalk features, and Case Studies, with award-winning design firms and top retailers.
-Introduction to today's elements of the metaverse employed in visual merchandising through artificial intelligence, augmented reality, and robotics.
-A system of Signage Hierarchy is introduced to provide a framework for strategically positioning signs in the retail store environment.
-Over sixty new photographs present innovative concepts from around the globe.

Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions

Instructor Resources
-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

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Silent Selling

Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták