Könyv Singular and Different Morgen Witzel

Singular and Different

Business in China, Past, Present and Future

Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Palgrave USA
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
42 020 Ft
The West cannot afford to ignore China. Not only is China one of the few markets in the world that i...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2004
oldal
173
EAN
9781403917225
ISBN
1403917221
Enbook ID
04775757
Kiadó
Súly
349
Méretek
140 x 216 x 15

Teljes leírás

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.

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