Könyv small BIG Steve Martin

small BIG

Szerző: Steve Martin
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Profile Books
Elérhetőség: Beszállítói készleten
Küldés 3-5 napon belül
4 739 Ft
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favou...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2015
oldal
304
EAN
9781781252758
ISBN
1781252750
Enbook ID
09244175
Kiadó
Súly
328
Méretek
197 x 130 x 23

Teljes leírás

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

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