Smart Alliance

How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Szerző: Patricia J. Scharlin, J. Gary Taylor

Nyelv:

Kötés: Kemény kötésű

Kiadó: Yale University Press

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

26 824 Ft

Large and wealthy global companies too often fail to acknowledge environmental responsibility or wor...

Információk a könyvről

Szerző

Patricia J. Scharlin, J. Gary Taylor

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2004

oldal

304

EAN

9780300102338

ISBN

030010233X

Enbook ID

04573677

Kiadó

Yale University Press

Súly

463

Méretek

140 x 210 x 24

Teljes leírás

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company - Chiquita Brands International - that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behaviour - a model that shows how multinational companies can become motivated to solve critical global problems.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Smart Alliance

How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták