Smart Pricing

Name: Smart Pricing
Brand: Pearson Education
SKU: 9780134384993
Price: 12925 HUF
Availability: InStock

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Szerző: Jagmohan Raju, Z. John Zhang

Nyelv:

Kötés: Puha kötésű

Kiadó: Pearson Education

Elérhetőség: Beszállítói készleten

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In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitabi...

Információk a könyvről

Szerző

Jagmohan Raju, Z. John Zhang

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

224

EAN

9780134384993

ISBN

0134384997

Enbook ID

09358475

Kiadó

Pearson Education

Súly

350

Méretek

152 x 228 x 14

Teljes leírás

In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. "Smart Pricing" introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. "" "Smart Pricing" goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to "win." "

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Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták