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Smartphone Start-ups

Name: Smartphone Start-ups
Brand: Springer International Publishing AG
SKU: 9783319885230
Price: 21893 HUF
Availability: InStock

Navigating the iPhone Revolution

Szerző: Claudio Giachetti

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

21 893 Ft

This book provides detailed examination of start-up companies which entered the smartphone industry...

Információk a könyvről

Szerző

Claudio Giachetti

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

192

EAN

9783319885230

Enbook ID

21376249

Kiadó

Springer International Publishing AG

Súly

278

Méretek

148 x 210 x 12

Teljes leírás

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.