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Könyv Social Customer Relationship Management Rainer Alt

Social Customer Relationship Management

Szerző: Rainer Alt
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer Nature Switzerland AG
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
18 237 Ft
Social media has received considerable attention, and many potential benefits, as well as concerns,...

Információk a könyvről

Szerző
Rainer Alt
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2020
oldal
115
EAN
9783030233457
ISBN
3030233456
Enbook ID
33196713
Kiadó
Springer Nature Switzerland AG
Súly
215
Méretek
155 x 235 x 8

Teljes leírás

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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