Social First Brands

Name: Social First Brands
Brand: Kogan Page Ltd
SKU: 9781398621688
Price: 14781 HUF
Availability: InStock

How Modern Brands Create Community, Loyalty and Word of Mouth Growth

Szerző: Tom Miner

Nyelv:

Kötés: Puha kötésű

Kiadó: Kogan Page Ltd

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

14 781 Ft

As platforms come and go, features fall in and out of fashion and consumer preferences change, brand...

Információk a könyvről

Szerző

Tom Miner

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2025

oldal

240

EAN

9781398621688

Enbook ID

46527950

Kiadó

Kogan Page Ltd

Súly

516

Méretek

156 x 234

Teljes leírás

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.

In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance. By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value.

From understanding the steps for creating a social media strategy that is bespoke, choosing and developing the right personality for your brand on social media or understanding how to create content that is consistent, this book covers everything you need to know to ensure your brand's socials generate loyal fans. With real-world examples from companies such as Crocs, Stanley, Funko and Ryanair, use this book to ensure your social media strategy creates real impact.

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Social First Brands

How Modern Brands Create Community, Loyalty and Word of Mouth Growth

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták