Social Media: driver for sustainable food consumption?

Name: Social Media: driver for sustainable food consumption?
Brand: LAP Lambert Academic Publishing
SKU: 9783846552995
Price: 16937 HUF
Availability: InStock

Stimulating sustainable consumption patterns through Social Media

Szerző: Lennart van Eekhout

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

16 937 Ft

Social media is a phenomenon that everybody uses, that has an enormous effect on our current daily l...

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Szerző

Lennart van Eekhout

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

EAN

9783846552995

Enbook ID

07137315

Kiadó

LAP Lambert Academic Publishing

Súly

134

Méretek

150 x 220 x 5

Teljes leírás

Social media is a phenomenon that everybody uses, that has an enormous effect on our current daily life, but that is relatively unknown in the world of academic research. This research explores the possibilities of social media for the stimulation of sustainable food consumption, as this type of consumption will become inevitable in the future. The global population will grow to over nine billion people in 2050, which demands immediate action in order to feed the entire population in the future. Social media has become one of the most important factors in people's daily lifes in Western societies, also when looking at social influence. This research focused on the possibilities of the online platforms to assist in stimulating sustainable food consumption and derived eleven features of social media. These features were linked to ten different consumer behaviour theories in order to scientifically explain the possibilities of social media, which were then applied to sustainable food consumption. This research can be seen as a first step into a detailed investigation of the usefulness of social media concerning social influence.

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Social Media: driver for sustainable food consumption?

Stimulating sustainable consumption patterns through Social Media

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták