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Könyv Social Media MBA Guide to ROI - How to measure and improve your return on investment Christer Holloman

Social Media MBA Guide to ROI - How to measure and improve your return on investment

Szerző: Christer Holloman
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: 50 % esély
Keressük az egész világon
11 871 Ft
The first book to explain how you can measure social media ROI across multiple departments, for inte...

Információk a könyvről

Szerző
Christer Holloman
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2014
oldal
156
EAN
9781118844397
ISBN
1118844394
Enbook ID
02311153
Kiadó
John Wiley & Sons Inc
Súly
396
Méretek
228 x 162 x 18

Teljes leírás

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.

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