This textbook serves as a comprehensive guide through this complex terrain of research in the discipline of management. It starts by exploring the philosophical foundations of research, specifically ontology and epistemology, developing a robust base for grasping how knowledge is constructed in management. The book then proceeds into practical methodologies, furnishing a clear roadmap through qualitative, quantitative, and mixed methods approaches, research design, and data analysis. It explores key concepts such as hypothesis development, validity, reliability, and ethical considerations, ensuring that researchers are provided with the methodologies to pursue meaningful and rigorous studies.
By harmonising theory and practice, this text strives to inspire a thoughtful, methodologically sound approach to management research, bolstering a deeper understanding of both its challenges and its impactful potential. To situate these methodologies in the present moment, it also probes the profound ways artificial intelligence is beginning to reshape the landscape of academic inquiry and augment the capabilities of the modern researcher. Whether for students, researchers, or established scholars, it serves as a valuable resource in mastering the art and science of research.
