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Könyv Stealth Communications - The Spectacular Rise of Public Relations Sue Curry Jansen

Stealth Communications - The Spectacular Rise of Public Relations

Szerző: Sue Curry Jansen
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Polity Press
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
24 411 Ft
Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Információk a könyvről

Szerző
Sue Curry Jansen
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
208
EAN
9780745664811
ISBN
9780745664811
Enbook ID
13483554
Kiadó
Polity Press
Súly
512
Méretek
158 x 238 x 25

Teljes leírás

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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