Strategic Brand Management
Szerző:
Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management), Larry (International Con
Elérhetőség:
Beszállítói készleten
Küldés 10-18 napon belül
28 207
Ft
The only textbook that builds upon the traditional branding models to fully explore the emotional, s...
