Könyv Strategic Communication for Sustainable Organizations Myria Allen

Strategic Communication for Sustainable Organizations

Theory and Practice

Szerző: Myria Allen
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
34 713 Ft
This is a seminal book for anyone who wants to understand, shape or study the communication surround...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2015
oldal
308
EAN
9783319180045
ISBN
3319180045
Enbook ID
09255727
Súly
630
Méretek
164 x 254 x 23

Teljes leírás

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.§

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