Strategic Innovation - Embedding Innovation as a Core Competency in Your Organization

Szerző: Deborah L. Duarte, Nancy Tennant Snyder

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

20 427 Ft

Strategic Innovation offers a flexible, customizable template that managers, executives, and busines...

Információk a könyvről

Szerző

Deborah L. Duarte, Nancy Tennant Snyder

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2003

oldal

240

EAN

9780787964054

ISBN

0787964050

Enbook ID

04920591

Kiadó

John Wiley & Sons Inc

Súly

476

Méretek

192 x 234 x 13

Teljes leírás

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone. Based on the real-life example of Whirlpool a solid company with a significant track record and global reach-- Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity-- through innovation.

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Strategic Innovation - Embedding Innovation as a Core Competency in Your Organization

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