Strategic Management and Competitive Advantage: Concepts, Global Edition

Szerző: Jay Barney & William Hesterly

Nyelv:

Kötés: Puha kötésű

Kiadó: PEARSON Education Limited

Elérhetőség: 50 % esély

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28 604 Ft

For courses in strategy and strategic management. Core strategic management concepts without the exc...

Információk a könyvről

Szerző

Jay Barney & William Hesterly

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2014

oldal

400

EAN

9781292057675

ISBN

129205767X

Enbook ID

02737331

Kiadó

PEARSON Education Limited

Súly

760

Méretek

255 x 203 x 23

Teljes leírás

For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage:Concepts strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. MyManagementLab for Strategic Management and Competitive Advantage: Concepts is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. *Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts. *Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.

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Strategic Management and Competitive Advantage: Concepts, Global Edition

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