Strategic Management in Construction 2e

Szerző: David Langford, Steven P. Male

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley and Sons Ltd

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

32 515 Ft

This book reviews the general theory of strategy, relates it to the particular circumstances of the...

Információk a könyvről

Szerző

David Langford, Steven P. Male

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2001

oldal

260

EAN

9780632049998

ISBN

0632049995

Enbook ID

04899981

Kiadó

John Wiley and Sons Ltd

Súly

454

Méretek

169 x 243 x 23

Teljes leírás

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations. The book will provide a valuable tool for the strategic development of construction firms. "Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager "The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management

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Strategic Management in Construction 2e

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