Strategic Marketing
Creating Competitive Advantage
Szerző:
West, Douglas (Professor of Marketing, Professor of Marketing, King's College London), Ford, John (Professor & Eminent Scholar, Department of Marketing, Professor & Eminent Scholar, Department of Marke
Elérhetőség:
Beszállítói készleten
Küldés 3-5 napon belül
30 544
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Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marke...
