Strategy Builder - How to Create and Communicate More Effective Strategies

Name: Strategy Builder - How to Create and Communicate More Effective Strategies
Brand: John Wiley & Sons Inc
SKU: 9781118707234
Price: 13596 HUF
Availability: InStock

Szerző: Stephen Cummings, Duncan Angwin

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

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The effective conditions for selling a strategy are not that different from a public presentation or...

Információk a könyvről

Szerző

Stephen Cummings, Duncan Angwin

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

256

EAN

9781118707234

ISBN

1118707230

Enbook ID

04952261

Kiadó

John Wiley & Sons Inc

Súly

1064

Méretek

235 x 239 x 26

Teljes leírás

The effective conditions for selling a strategy are not that different from a public presentation or a coach seeking to get his players to change tack. For a new approach to succeed you need 'buy in'. Billy Beane's Oakland A's viewed the new equations that would change the game of baseball with suspicion and contempt, until his assistant pitcotrliazed them in terms of the geometries of baseball with which they are familiar (a step nicely captured in the movie Moneyball). Similarly, your stakeholders (bosses, employees, peers, government officials, and investors), are already making judgments about how much they will engage with you and your strategy within seven seconds of you beginning to explain it. They (and you) are making strategic decisions at a glance. So how do you best captivate your potential stakeholders in your strategic endeavours? Over the past 5 years, partly as a result of the increasing use of digital learning materials, there has been a rush of 'visual guides'. Cummings and Angwin have refined this approach to combine a quick guide to key management frameworks with an interactive 'how to adapt the model' approach plus comments and tweets from experts around the world.

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Strategy Builder - How to Create and Communicate More Effective Strategies

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