Könyv Strategy Making in a Crisis Michael Gibbert

Strategy Making in a Crisis

From Analysis to Imagination

Szerző: Michael Gibbert
Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
50 009 Ft
Which strategy making approach works best in a crisis? In current literature, the recommendations os...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2010
oldal
240
EAN
9781848442405
Enbook ID
05104336
Súly
499
Méretek
156 x 234 x 18

Teljes leírás

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis. In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making. Introducing new topics on this subject, "Strategy Making in a Crisis" will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.

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