Könyv Strength through Joy Shelley Baranowski

Strength through Joy

Consumerism and Mass Tourism in the Third Reich

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
13 902 Ft
Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2007
oldal
274
EAN
9780521705998
ISBN
0521705991
Enbook ID
02041014
Súly
422
Méretek
155 x 230 x 17

Teljes leírás

Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.

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