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Könyv Structured Innovation Rupert A. Brandmeier

Structured Innovation

Levers to Successful Innovation Beyond Benchmarking

Szerző: Rupert A. Brandmeier, Florian Rupp
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer, Berlin
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
33 978 Ft
This book offers a comprehensive exploration of innovation management and its applications in variou...

Információk a könyvről

Szerző
Rupert A. Brandmeier, Florian Rupp
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2024
oldal
190
EAN
9783031761041
Enbook ID
46583156
Kiadó
Springer, Berlin
Súly
455
Méretek
155 x 235

Teljes leírás

This book offers a comprehensive exploration of innovation management and its applications in various business contexts, providing an overview and comparison of the most promising approaches. It covers key topics such as the innovation management process, change management in SMEs, and competitive intelligence. The book discusses benchmarking techniques and network innovation models, addressing how to harness both individual and organizational innovation potential. It also explores fostering motivation and creativity, developing an innovative culture, managing change, and leveraging benchmarking partnerships. Additionally, it includes discussions on network management, open innovation, outsourcing innovation functions, and acquiring market knowledge through consultancy services. Designed for business schools and industry professionals, this resource combines theoretical frameworks with practical case studies, making it an essential guide for implementing effective innovation strategies.

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