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Why do so many former student-athletes become exceptional business leaders?
Why do businesses continue to recruit them?
It isn't because they know more.
It's because they operate differently.
Most leadership advice tells you what or how to think.
Very few teach you how to operate.
That's the difference.
You don't need more motivation, inspiration, or instruction.
You need a system.
Each chapter concludes with a bonus CEO Playbook that helps you evaluate your leadership skills, apply the chapter's lessons, and build your own high-performing operating system.
In Student-Athlete to CEO, Trent McCracken reveals that the difference between leaders who excel and those who struggle to keep up, doesn't come down to intelligence, talent, or even opportunity,
but by the way they operate every single day.
Drawing from his journey as a student-athlete turned multi-time CEO, McCracken shows how the discipline, accountability, and resilience developed in athletics translate directly into elite performance in business and in life.
