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Könyv Studying Politics Across Media Emily K. Vraga

Studying Politics Across Media

Szerző: Emily K. Vraga, Leticia Bode
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Taylor & Francis Ltd
Elérhetőség: 50 % esély
Keressük az egész világon
22 809 Ft
This book highlights the diverse methods needed to study a complex media environment, and the nuance...

Információk a könyvről

Szerző
Emily K. Vraga, Leticia Bode
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2020
oldal
138
EAN
9780367660994
ISBN
0367660997
Enbook ID
33061899
Kiadó
Taylor & Francis Ltd
Súly
282
Méretek
243 x 174 x 18

Teljes leírás

This book highlights the diverse methods needed to study a complex media environment, and the nuance and richness of the understanding gained by doing so, by offering examples of political communication research considering multiple platforms simultaneously.



Political communication research that considers multiple media platforms is difficult and expensive to perform, and therefore relatively rare. Yet studying media platforms in isolation ignores the realities of the varied and complicated contemporary media experience, where most individuals consume information from multiple media outlets. Media platforms, from traditional outlets such as newspapers and television to newer online platforms such as social media, have proliferated in recent years. This makes the media environment itself more complex, as classic understandings of how the media function give way to a growing recognition of the hybrid media system, where divisions between content and producers are opaque, and where information is gleaned from increasingly diverse and numerous sources.



Studying political communication across platforms allows better understanding of which types of experiences and effects are universal, and which are specific to particular platforms.



This book was originally published as a special issue of Political Communication.

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