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Subject to Change - Creating Great Products and Services for an Uncertain World

Szerző: Peter Merholz

Nyelv:

Kötés: Puha kötésű

Kiadó: O'Reilly Media

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

10 107 Ft

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need t...

Információk a könyvről

Szerző

Peter Merholz

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2008

oldal

178

EAN

9780596516833

ISBN

0596516835

Enbook ID

04109441

Kiadó

O'Reilly Media

Súly

356

Méretek

224 x 153 x 2

Teljes leírás

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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Subject to Change - Creating Great Products and Services for an Uncertain World

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