Supermarket differentiation in the UK

Name: Supermarket differentiation in the UK
Brand: Diplomica Verlag
SKU: 9783836670296
Price: 16531 HUF
Availability: InStock

A theoretical and empirical investigation

Szerző: Cornelia Obitz

Nyelv:

Kötés: Puha kötésű

Kiadó: Diplomica Verlag

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

16 531 Ft

This book examines and explains the current situation and problems of supermarket chains in England....

Információk a könyvről

Szerző

Cornelia Obitz

Nyelv

Német

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

EAN

9783836670296

ISBN

3836670291

Enbook ID

05296287

Kiadó

Diplomica Verlag

Súly

145

Méretek

178 x 254 x 4

Teljes leírás

This book examines and explains the current situation and problems of supermarket chains in England. Supermarket chains are operating in a profitable market but they are confronted with the problem of high competition and compared to manufacturers they have only few possibilities to differentiate.§Especially the importance of differentiation is questioned in this book. It is examined whether differentiation is really essential for gaining competitive advantage. For a comprehensive and substantiated demonstration secondary theoreatical data and a study with primary data is used.§With theories of manufacturers and retailers possibilities for differentiation are identified. Aspects of customer perceptions are considered as important as differentiation and thus, included and linked to differentiation strategies.§A study ascertained best practice by surveying students to examine perceived differentiation factors. Upon critical success factors perceived added value is identified as a major issue of differentiation strategies and included in this study.§The research led to the fact that differentiation is not conducted by all supermarkets and that undifferentiation can also be a profitable strategy. Hence, positioning strategies solely based on differentiation is seen as inadequate. For a successful applied competitor based strategy a combination of differentiation types, price and differentiation interdependencies, market segmentation and customers' critical success factors is suggested.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Supermarket differentiation in the UK

A theoretical and empirical investigation

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták