Könyv Sustainability Driven Service Innovation Chaoren Lu

Sustainability Driven Service Innovation

A Case Study of Changzhou BRT System

Szerző: Chaoren Lu
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: GlobeEdit
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
16 813 Ft
Along with the rapid economic development and the improvement of living condition, the number of aut...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2014
oldal
108
EAN
9783639793871
ISBN
3639793870
Enbook ID
08014146
Kiadó
Súly
168
Méretek
152 x 229 x 7

Teljes leírás

Along with the rapid economic development and the improvement of living condition, the number of automobiles has increased rapidly. To resolve the traffic increasing related problems and create a sustainable public transport system, it is essential to invest the resources based on the social, economic and environmental perspectives. Then it is important to understand how the sustainability concept influences the transport-related decision making, which results in an innovative way to optimize the service operation process, especially in a newly industrial city. Rather than goods-dominant logic, the present work would adopt the service-dominant logic as the key construct to assess the service innovation in the public transit service to understand whether or how the customer could identify the value within the service process.

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