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Sustainable Innovation

Name: Sustainable Innovation
Brand: Stanford University Press
SKU: 9780804792509
Price: 15107 HUF
Availability: InStock

Build Your Company's Capacity to Change the World

Szerző: Andrew Hargadon

Nyelv:

Kötés: Kemény kötésű

Kiadó: Stanford University Press

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

15 107 Ft

If we can carry in our pockets more computing power than the Apollo program needed to put a man on t...

Információk a könyvről

Szerző

Andrew Hargadon

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

248

EAN

9780804792509

ISBN

080479250X

Enbook ID

09235707

Kiadó

Stanford University Press

Súly

552

Méretek

239 x 161 x 24

Teljes leírás

If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we solve problems like climate change, famine, or poverty? The answer lies, in part, in the distinctive challenges of creating innovations that address today's pressing environmental and social problems. In this groundbreaking book, Andrew Hargadon shows why sustainable innovation--the development of financially viable products that support a healthy environment and communities--is so difficult when compared to creating the next internet ventures or mobile apps that disregard these criteria. While other books treat innovation across sectors equally, Hargadon argues that most effective innovation strategies hinge on attention to the context in which they are pursued. Instead of relying on a stale set of "best practices," executives must craft their own strategies based on the particulars of their industries and markets. But, there are some rules of the road that foster a triple bottom line; this book provides a research-based framework that outlines the critical capabilities necessary to drive sustainable innovation: a long-term commitment, nexus work, science and policy expertise, recombinant innovation, and robust design. "Sustainable Innovation" draws on a wide range of historical and contemporary examples to show business readers and their companies how to stand on the shoulders of successful pioneers.